Packaging is where creativity meets commercial reality. My experience spans licensed consumer products, FMCG packaging, cosmetics and retail product development, creating packaging systems that balance strong visual communication with the practical requirements of commercial manufacture. From initial concepts and product range development through to production-ready artwork and supplier liaison, I enjoy transforming ideas into products designed for the retail environment.
Licensed Consumer Products - Stationery • Giftware • Homewares • Licensed Merchandise
Developing licensed product ranges requires balancing established brand guidelines with fresh product ideas that appeal to a commercial audience. These collections demonstrate experience creating coordinated product families across stationery, giftware, homewares and promotional merchandise while maintaining consistency across multiple product formats.
Harry Potter Licensed Product set
The Mandalorian Licensed Product set
Pokémon Licensed Product set
Monopoly Licensed Product set
Licensed Packaging - Retail Packaging • Collectables • Gift Sets • Entertainment Licensing
Packaging for licensed products demands careful attention to brand standards, retail presentation and manufacturing requirements. These projects showcase packaging developed for entertainment, gaming and pop culture products, designed to create shelf impact while meeting the technical requirements of commercial production.
Self-initiated Product Concept, Development & Packaging - Sensibili-teas
This self-initiated project was developed to explore the complete product development process—from naming the brand and creating the identity through to developing a cohesive packaging system and production-ready artwork for an imagined retail product range.
FMCG + Cosmetic Packaging - Health • Beauty • Retail Packaging
Packaging in the health and beauty sector requires clarity, consistency and attention to detail. From concept through to production-ready artwork, these projects demonstrate experience designing packaging that communicates product benefits while meeting print specifications and supporting a premium brand experience.
