As a graphic designer, creativity is a given—but three qualities truly define how I work.
First, I design with intent. My understanding of human behavior helps me create visuals that not only look beautiful but guide the viewer toward the desired outcome.
Second, I’m driven by efficiency. Streamlining workflows and optimizing processes is second nature, which means I deliver work that’s not only thoughtful but also on time.
Third, I value relationships. I collaborate closely with clients to ensure every project aligns with both creative vision and business goals—because great design is only as strong as the partnership behind it.
First, I design with intent. My understanding of human behavior helps me create visuals that not only look beautiful but guide the viewer toward the desired outcome.
Second, I’m driven by efficiency. Streamlining workflows and optimizing processes is second nature, which means I deliver work that’s not only thoughtful but also on time.
Third, I value relationships. I collaborate closely with clients to ensure every project aligns with both creative vision and business goals—because great design is only as strong as the partnership behind it.
Design doesn’t stop when I log off. In my spare time, you’ll often find me sketching or illustrating—my favorite creative outlet outside of client work. I've always be a creative - before I stepped into the design world, I had an entirely different career as a professional dance performer, instructor, and adjudicator, with a highlight being a feature performance in Mission: Impossible 2.
These days, I juggle life as a busy mum of two teenagers. I hate cooking but love fresh, simple, hearty food, so the kitchen is really my husband's domain. My not-so-secret superpower? Adaptability—whether it’s pivoting mid-project, navigating a tight deadline, or shifting gears between school pickups and creative briefs. I’m also a lifelong learner with a keen eye for evolving design tech and an ongoing drive to explore new design tools and technologies and how they shape creative possibilities.