Digital marketing is about creating a consistent brand experience across every customer touchpoint. These projects demonstrate the development of coordinated digital assets including website graphics, landing pages, social media content, motion graphics, digital advertising and campaign support materials. Whether developed for commercial projects or self-initiated brand concepts, each collection explores how thoughtful design can strengthen a brand across multiple digital platforms while maintaining clarity, consistency and visual impact.
While my career has been grounded in branding, print and production, I've increasingly incorporated digital marketing assets into my work, creating integrated campaigns that connect print and digital communications through a consistent visual identity.
Brand Launch Campaign - Brand Identity • Motion Graphics • Landing Pages • Digital Assets
Originally developed as a proposed rebrand for Latin Junction, this project explores how a brand identity can be extended across multiple digital platforms. From promotional videos and motion graphics to landing pages, social media content and campaign collateral, the work demonstrates the creation of a cohesive digital brand experience designed to engage audiences across multiple touch points.
Lifestyle Brand Campaign - Social Media • Animated Content • Digital Marketing
This self-initiated concept explores the digital launch of a lifestyle jewellery brand through coordinated social media graphics, promotional imagery and animated content. The focus was on creating a consistent visual language that communicates brand personality while maintaining flexibility across multiple digital platforms
Product Launch Campaign - Social Media • Digital Marketing • Brand Support
Created as a concept for an organic skincare brand, this project demonstrates the development of coordinated digital marketing assets to support product launches and ongoing brand communication. The collection explores how consistent design can strengthen brand recognition while adapting to a variety of online formats.
Book Launch Campaign - Digital Advertising • Marketing Collateral • Promotional Graphics
Launching a book requires more than designing the cover. This project includes a coordinated suite of digital marketing materials developed to support an online book release, creating promotional assets that work together to generate awareness and maintain a consistent visual identity across multiple marketing channels.
Digital Advertising - Web Banners • Animated GIFs • Promotional Graphics
Digital advertising often requires communicating a message within a matter of seconds. These banner advertisements and animated graphics demonstrate experience creating concise, visually engaging promotional assets designed for a range of online platforms and advertising formats.
Social Media Templates + Content Systems - Branded Templates • Marketing Support • Social Content
Consistency is essential in digital marketing. These projects demonstrate the development of branded template systems that allow businesses to create ongoing social media content while maintaining a cohesive visual identity across multiple campaigns and platforms.
