Organic Sensibili-teas is a self-initiated branding project for a range of organic herbal teas designed to support energy, focus, calm and overall wellbeing — without caffeine or synthetic additives.
Organic Sensibilitieas
Positioned around a strong mind–body connection, the brand aligns with practices such as yoga and meditation as well as mindfulness where food and drink intake is concerned, steering away from the mass produced.
Developed for an 18–35 female working demographic, the visual language needed to feel bright, friendly and approachable, while maintaining credibility and a connection to more esoteric wellness traditions.
Illustration, colour and geometry play a key role in balancing warmth, clarity and professionalism
Digital Design | Social Media
Social Media video/Reel for Organic Herbal Tea brand.
Packaging
sereni-tea box layout with cut and fold lines
vitali-tea box layout with cut and fold lines
immuni-tea box layout with cut and fold lines
clari-tea box layout with cut and fold lines
Social Media Posts + Box Mock ups
Sereni-tea - Instagram post for organic herbal tea brand
Sereni-tea - packaging for organic herbal tea brand
Sereni-tClari-tea - Instagram post for organic herbal tea brand
Clari-tea - packaging for organic herbal tea brand
Immuni-tea - Instagram post for organic herbal tea brand
Immuni-tea - packaging for organic herbal tea brand
Vitali-tea - Instagram post for organic herbal tea brand
Vitali-tea - packaging for organic herbal tea brand
DESIGN PROCESS SNAPSHOT
Mind Map Thumbnail
Moodboard
Font and Shape Exploration
ILLUSTRATION
