Natalie Zeller Graphic Design Portfolio

June 2017 - March 2022

Impact Merch.

I was employed at Impact Merch when it was still called Impact Posters. The move to rename the business occurred as the expansion of products became much more than merely posters adding to their offerings, mugs, doormats, stationery sets, calendars, pencil cases, notebooks, puzzles, gaming desk mats and gift boxes.

I was initially engaged in product development and packaging, but when the need for a re-brand became evident, I was tasked with this also.

In addition I produced both digital and printed brochures, catalogues and flyers to support the sales team. I dressed their booths for exhibition and also created website carousel banners and social media platform headers.

Before the re-brand Impact really didn't have a specific branding. A number of attempts had been made in house by previous employees, but none had been completed. It was considered adequate to simply type the work IMPACT in the font called Impact. Although I protested this as soon as I could, it was not regarded to be of sufficient importance to devote any time to, until the business began to grow and the sales staff eventually realized that there would be some benefit to a branding exercise and I finally got my wish.