Impact Merch

Rebrand, Product & Marketing Design — Impact Merch Brand Identity | Packaging | Product Development | Print & Digital Marketing

Impact Merch.

I was engaged at Impact Merch (formerly Impact Posters) just prior to a period of significant business expansion. As the product range grew beyond posters and mugs to include stationery, notebooks and calendars, puzzles, desk mats and gift-ware, the business required a strategic rebrand to reflect its broader offering.

Initially contracted for product development and packaging, I was subsequently tasked with delivering the rebrand. This included print and digital marketing collateral, catalogues and brochures, exhibition booth styling, website carousel banners and social media headers to support the sales team across multiple channels.

Before the re-brand Impact really didn't have a specific branding. A number of attempts had been made in house by previous employees, but none had been completed. It was considered adequate to simply type the work IMPACT in the font called Impact. Although I protested this as soon as I could, it was not regarded to be of sufficient importance to devote any time to, until the business began to grow and the sales staff eventually realized that there would be some benefit to a branding exercise and I finally got my wish.