CLIENT: Impact Merch.
All images are copyright © Impact Rock Merchandise. All Licensed images used under license to Impact Rock Merchandise.
Once known as Impact Posters, the business was able to diversify by on-boarding a fully qualified graphic designer, myself, enabling unique artworks and therefore unique products. This lead to a name change to reflect the new and growing business.
Now known as Impact Merch. and very much now equal to it’s overseas ‘big sister’ Pyramid International, a new logo and brand was required to enable brand recognition.
Now known as Impact Merch. and very much now equal to it’s overseas ‘big sister’ Pyramid International, a new logo and brand was required to enable brand recognition.
At first the owners suggested simply re-writing the new name in Impact font as had previously been common practice, but as the in house designer and an enthusiastic employee, I suggested a total
re-brand which I felt was appropriate for a growing brand.
Besides the logo itself, I created a brand style guide containing an accurate colour palette, unified typography and various design elements and lock ups which have been successfully in use since the re-brand in 2020.
re-brand which I felt was appropriate for a growing brand.
Besides the logo itself, I created a brand style guide containing an accurate colour palette, unified typography and various design elements and lock ups which have been successfully in use since the re-brand in 2020.
Branded Assets and Collateral
External signage
