CLIENT: Kaprichosa Designs.
Kaprichosa Designs is my own label under which I design and develop my own art and illustration for print-on-demand products which I offer for sale on kaprichosadesigns.com
In order to separate this from my other design work, I created an independent brand identity to reflect the nature of the brand as I envisage it and to better affect the overall experience of the customer interacting with the brand.
Kaprichosa's designs offer a modern interpretation of historic techniques, florals, and paisleys.
Characterized by stylized ornamental motifs, layered into intricate creations, with a rich depth of colour, each pattern is a contemporary story, offering something new, inspired by something traditional.
Kaprichosa Designs is situated as Boho-Lifestyle brand, evoking and sense of harmony via its eclectic collections and nature inspired designs.
Logos and business card.
![](https://cdn.myportfolio.com/ee638753bf272208e34f7f439934e460/093dffe4-e8a1-4eda-8a86-4a46159dbe8b_rw_1920.png?h=5079b82a82776f13af0dbead6ac14004)
![](https://cdn.myportfolio.com/ee638753bf272208e34f7f439934e460/2d8d7424-06fa-4cd5-ad4f-beb69d194260_rw_1200.png?h=5a12cffc34d0a42bed007df38767bd96)
![](https://cdn.myportfolio.com/ee638753bf272208e34f7f439934e460/acfbe7f6-14c0-4739-9693-41e1eb35af9a_rw_1200.png?h=36620636d84b8646abe0be5854953229)
![](https://cdn.myportfolio.com/ee638753bf272208e34f7f439934e460/269d1839-582f-474b-8153-575a72e3bc30_rw_1200.png?h=e5f300bbd6608e3a221f0c1ce3e864f4)
![](https://cdn.myportfolio.com/ee638753bf272208e34f7f439934e460/158a8cff-23f1-436f-972c-6364d97156a7_rw_1200.png?h=1f66727514c564f8e072eb02bbbe6b1b)
![](https://cdn.myportfolio.com/ee638753bf272208e34f7f439934e460/01b85ad4-5b09-4f41-8d22-db676776810b_rw_1920.png?h=908519e886978252062c401bb89f5eb2)
![](https://cdn.myportfolio.com/ee638753bf272208e34f7f439934e460/3705207b-c0ec-40e3-aa95-665df9c99bfa_rw_1920.jpg?h=4d056c94edf380573acf8131a39d49ea)
The Mood Board for Kaprichosa Designs
![](https://cdn.myportfolio.com/ee638753bf272208e34f7f439934e460/0155920c-a67f-4897-8cc6-9814d42a901e_rw_1920.jpeg?h=409ee3052b2b9037cd94e397321b0dab)
Branding applied to headers and banners.
![](https://cdn.myportfolio.com/ee638753bf272208e34f7f439934e460/3afdb904-7e68-482e-bcd0-da9ad53e621a_rw_1920.jpg?h=71c00114a03df3c8210abd7019b83167)
![](https://cdn.myportfolio.com/ee638753bf272208e34f7f439934e460/96d7a908-2e67-4af4-8919-1e6750b2af97_rw_1920.jpg?h=9d9a19ae9ea2499b1fb8954774b0493c)
![](https://cdn.myportfolio.com/ee638753bf272208e34f7f439934e460/31347d86-ded2-4313-9608-98cbbd9ff8ac_rw_1920.jpg?h=ac1d7075f191622683e96f3cbff045e7)
![](https://cdn.myportfolio.com/ee638753bf272208e34f7f439934e460/16944b28-0a2c-4926-bc2a-90be0769f51e_rw_1920.jpg?h=008ab2068c34d7add74c447f5281427b)
![](https://cdn.myportfolio.com/ee638753bf272208e34f7f439934e460/1cf1694f-1c35-4554-91be-8b9e8fb46909_rw_1920.jpg?h=43cc27c4bde251e05158cf2c7e57680f)
Branding applied to Social Media posts.
![](https://cdn.myportfolio.com/ee638753bf272208e34f7f439934e460/7f3eb4b9-7d05-49a5-a10e-a9760def671d_rw_1200.jpg?h=5b57b3bf2b2673fb419bd572d082659c)
![](https://cdn.myportfolio.com/ee638753bf272208e34f7f439934e460/8438af9c-0d6e-4a1d-bd84-b4db019fab60_rw_1200.jpg?h=e5170f59772c7219cf509b5fa99554cb)
![](https://cdn.myportfolio.com/ee638753bf272208e34f7f439934e460/c7569055-3fc1-480f-a6fc-c73844365216_rw_1200.jpg?h=b49179c588a28cf51932420890fbeddb)