Cherry Cha Cha is an entertainment agency, providing dance entertainment for corporate and private events.
Their dance teams are within the Latin and Burlesque genres and it was important to them that the logo reflect some of the movement of dance as well as their unique style.
Their dance teams are within the Latin and Burlesque genres and it was important to them that the logo reflect some of the movement of dance as well as their unique style.
We explored a more retro look first, before veering more towards the fluidity with which we ended up.
![](https://cdn.myportfolio.com/ee638753bf272208e34f7f439934e460/c416050c-9992-44a2-bba8-236006e71c9c_rw_1920.jpg?h=1108863cc36ccf74cf71b93aaf86b9da)
![Logo](https://cdn.myportfolio.com/ee638753bf272208e34f7f439934e460/1ae10abb-393c-4a12-8a90-6c41f7abba2f_rw_1920.png?h=9ed6d95158190aabff4a1236a265c7af)
Logo
![Branded Stationery](https://cdn.myportfolio.com/ee638753bf272208e34f7f439934e460/413ffbe6-4344-4fc9-8998-41a91198020c_rw_1920.jpg?h=2b4ec97607187fbc88428d0c008aa104)
Branded Stationery
![Branded Business Cards](https://cdn.myportfolio.com/ee638753bf272208e34f7f439934e460/1fa86371-69ac-41c1-9eab-93434f820f6d_rw_1920.jpg?h=df0b670dc5acc74dee1d534bbdb54f5e)
Branded Business Cards
![branded signage mock up](https://cdn.myportfolio.com/ee638753bf272208e34f7f439934e460/0fdb556e-5719-4f7a-a3dc-105519fc2441_rw_1920.jpg?h=ad8511aee59a9e2b9cb628373ea9be90)
branded signage mock up
![branded signage mock up 2](https://cdn.myportfolio.com/ee638753bf272208e34f7f439934e460/8ec7bdbf-eee0-4ff5-8e1c-da525d5a9c33_rw_1920.jpg?h=f5e212dbc819bf3023b7eed7b0a05260)
branded signage mock up 2
![variations on logo and assets](https://cdn.myportfolio.com/ee638753bf272208e34f7f439934e460/d87d7099-9782-464b-bf50-e94dcc268abb_rw_1920.jpg?h=833e6fcc7e5ac85eb4ed0e9aa4dba663)
variations on logo and assets
![mood board](https://cdn.myportfolio.com/ee638753bf272208e34f7f439934e460/d9663f2a-d073-4b9d-a3d3-2226b5deb948_rw_1920.jpg?h=5400bbe9dbc9aaed27091264e964a1f5)
mood board
![first set of roughs](https://cdn.myportfolio.com/ee638753bf272208e34f7f439934e460/637115ff-32ef-4aad-86f7-f06f3a48e751_rw_1920.jpg?h=d1dd863dc0012dc541f3c7940e15e5ff)
first set of roughs
![second set of roughs](https://cdn.myportfolio.com/ee638753bf272208e34f7f439934e460/234638df-a465-4408-b7a6-63ee9ee3a118_rw_1920.jpg?h=7caa4ec94539c515971d3b71afa06b00)