CLIENT: Subtle Energies
Subtle Energies is a self care brand with premium luxury natural products based on Ayurvedic principals and Aromatherapy.
Traditionally marketed to women via spas, the company is developing a range of products aimed at men's self care. The following banners were created for their Father's day promotions.
The brand aesthetic is clean, fresh and minimalist with earthy natural undertones.
![](https://cdn.myportfolio.com/ee638753bf272208e34f7f439934e460/ccc611d3-373a-41b0-9cb6-cd01a47e8a5c_rw_1920.jpg?h=4600793c1e54b87ef46e96990473fafc)
![](https://cdn.myportfolio.com/ee638753bf272208e34f7f439934e460/56cef35e-addf-4fdf-be7f-dbc70b5fdea2_rw_1920.jpg?h=e63bf3b969a12c7a1bd08e9015d93447)
The Gym Buddy campaign which was aimed at the younger man did not go ahead, but I always loved the shot and felt it had real potential.