The brief was to create packaging for an Australian company with an established reputation in the FMCG market. The company offers a range of premium options for ready-made dining. Quality food that looks and tastes authentic but takes a fraction of the time to cook.
The company will be launching a new range, including pre-prepared pizzas, various pastas and sauces and aiming these new products at the trend aware 20-30 yr old working professional with limited time, but who seek full flavoured authentic italian foods that are easy and quick to prepare but also of premium quality.
PROCESS AND DEVELOPMENT