CLIENT: Impact Merch.
Below is a small selection of my compositing work in the area of commercial posters. These ranges are available in some of Australia's largest and strongest retailers..
These are composited using licensed assets within extensive and complex style guides. The designs are arrived at after researching current trends and demographics and scouring the assets to arrive at a commercially viable product.
Using photo compositing skills, each poster must be a balanced composition and any typography must be complimentary and meaningful. Each poster goes through a rigorous approval process by the license before being prepared as finished art for print and being made available for wholesale.
Some posters are created from scratch for Impact Posters generic range.
This is usually in response to a client demand or a trend for which there is no appropriate license.