Outdoor Advertising

Ad Campaign

Come up with a concept for a popular bag company to re-launch hip packs (bum-bags) to the 18-35's market, with a focus on students.
The main catch being that the product could not be shown.
I decided to connect this relatively unpopular item to the attachment that research shows that this demographic feels for their smart phones.
ALTERNATE BILLBOARDS
BILLBOARD
ADSHEL
FULL PAGE MAGAZINE AD
HALF-PAGE NEWSPAPER AD
ALL 5 LAYOUTS
PROCESS AND DEVELOPMENT
SKETCHES
In the finals, the second handwritten tag lines were removed to improve the clarity of the message.
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